the understated stories
„Everybody has their own story; everybody has their own journey.“ – Thalia
Stories are as old as mankind itself. Every day they are conveyed in words and writing. Written down in books and spread through film and television, some can even reach the whole world. But between the Brothers Grimm and Hollywood there are stories that are still unknown, and therefore they must be told.
eYo is a program that turns everyday heroes into storytellers. Fascinating personalities full of energy, enjoyment of life and determination share their stories and reveal which dreams they want to make come true.
Edel-Optics appreciates the insight into the individual stories of these remarkable ambassadors and offers them a platform to tell them. With eYo they have a great opportunity to carry their very personal story into the world through their own eyewear line.
Just as their own life story has shaped the eYo Life Ambassadors, they shape the eyewear of their limited line. The result of the joint design process with Edel-Optics are unique sunglasses and spectacles which, as a medium give the narrators and their stories strong visibility.
Never underestimate an understated story!
Give and give again
We give the eYo ambassadors a chance to tell their story and pass their valuable experiences on.
High quality stands right at the top
The eYo Ambassadors not only bring their personal values to this project, but also attach importance to the best materials in production.
Breaking out of the box
Rethinking is not enough for us. Our eYo designers break with conventions and reassemble traditional design elements. This is how innovative designs are created.
A reputation for vision
Our team has been in business for a long time and has access to a renowned network. Therefore, our eYo Ambassadors are supported by industry professionals throughout the entire design process.
WHEN I PUT THESE SUNGLASSES ON, I'M FEARLESS.
HOW WE CONSTRUCT REALITY IS BASED ON WHAT WE SEE.
DURING THIS VERY PARTICULAR TIME, IT IS IMPORTANT TO REMEMBER THAT THINGS WILL GET BETTER. WE MUST NOT GIVE UP.
My wish for the future is that people look more and more where their fashion comes from.
Sustainable natural materials – filigree metal – robust plastic
eYo Ambassadors – Designers
Finesse – Creativity - Lifeblood
People with taste and an open ear