THE EYE PROTECTION ANGEL
Jürgen Altmann is the founding father of "SHADES OF LOVE". This project has nothing to do with the romance novel in which Christian Grey plays the leading role. Instead, Grey & Gloomy were both the views and the perspectives of the inhabitants of the Himalayas and the Andes, where the majority live at an altitude of 2,500 to 5,000 metres. Mainly active outdoors, they are exposed to the sun and its dangerous UV radiation all year round. As a consequence, more than 8 out of 10 people suffer from severe eye diseases and inflammations. Impaired eyesight prevents them from working, their existence is endangered.
The solution is obvious, or rather on the bridge of the nose: sunglasses with UV protection. SHADES OF LOVE collects new and as good as new sunglasses, as well as distributing them in remote regions of the high mountains (now almost half a million).
Although Jürgen has been travelling the rooftops of the world for 10 years to protect the eyesight of poverty stricken people, he does not see himself as a guardian angel. In his eyes everyone can help - whether as a SOL member or donator of sunglasses.
Jürgen has not yet reached his peak yet. He wants to continue to aim high and will only see his dream fulfilled when SOL has taken care of all affected regions of the world.